Who We Associate With......

Whether we want to admit it or not, our friends and the people we spend time with say a lot about us and have an influence on our success.

Being a business owner, if you let yourself spend time with other business owners who are less successful, or who complain about the economy or recession and blame others for their business failures, it pulls you down to their level.

When I was in chiropractic college, I kept hearing the same advice from doctors who were already in the field, and their advice was this; when you graduate, make sure you work with an office that is already successful. They said, "Do Not Work With A Slow Office or a Struggling Office."

So when I graduated, I found an office that was already successful, and already busy, and was geared toward success. And what this created in my mind was that it was possible to make a great living in my field. Success was possible.

But had I worked for another chiropractor who wasn't doing well and was struggling, my entire mindset would have changed and I would have viewed what I did differently and probably would still be struggling today.

And it makes sense. A lot of times we think we can turn a struggling business around and change it from the inside, this rarely, ever happens.

Fitness businesses that are slow and on life support are usually that way for a reason. The mentality of the owner and every employee in the gym is geared toward failing, and no amount of work on your part as a contractor is going to change that.

And if you are the fitness business owner who is struggling, then you need to seek out and find other gym owners and businesses THAT ARE SUCCESSFUL. You need to spend time learning what makes them different. You need to take them out to lunch, shadow them for a day, whatever it takes to spend time LEARNING WHAT THEY DO THAT MAKES THEM SUCCESSFUL.

You must become aware of the people who you spend time with and make sure they have a positive and uplifting affect on your head space.

Stop spending time with people or business owners who you are better than to feed your ego and start spending time with business owners who are more successful and run better businesses.

This will motivate you to become a better personal trainer or gym owner.

Until Next time,

Dr. James Roman

Your Fitness Marketing Coach