Strategy # 7: Establish Yourself As A Niche Trainer!
There is a popular marketing quote that goes,"There's Riches In Niches." What this means is that the more you can specialize and work with a specific niche market then the harder it is for the client within the niche to choose anther trainer.
When you're considered the GO TO trainer for that particular niche in your area, clients will seek YOU OUT to work with, and avoid other trainers. When someone who is a golfer and finds out that you are THE TRAINER who works with golfers not only will they seek you out, but you're not going to have to HARD SELL them on training sessions. They're already to sign up for whatever you offer.
How do you market to a niche, or how do you become a niche trainer? Pick a specific market that you have a knowledge in, decide to work with that specific client base and market to them as well.
It doesn't have to be all that you market and promote, but it can be a part of the services you offer.
Here's an example:
I work with Migraine Patients, and get pretty good results, so good, that the majority of Migraine Patients, if I choose to work with them, get an 80-100% improvement. And most of them have tried everything their MD's can throw at them, drugs, injections, and every different test in the book. But with no results.
Part of my marketing campaigns are designed to market and promote to Migraine Sufferers. I do lectures, and lead-generation/direct response marketing, to find the names of Migraine Sufferers in my community, then I mail them FREE REPORTS, DVD's on patient testimonials, and I tell them, "I'm the guy that gets results with Migraines." I don't promise to cure their digestive problems or cure cancer; but I've got headaches and specifically Migraines down. I know what to do to get the results THEY NEED.
This makes it easier for them to choose me as the doctor they want to work with, and when I do present my care plans, I don't feel like I have to SELL THEM ON MY RECOMMENDATIONS.
That's the POWER OF GOOD MARKETING, YOU DON"T HAVE TO SELL ANYONE ON YOUR TRAINING, THEY'VE ALREADY MADE THE DECISION TO WORK WITH YOU BEFORE ENTERING YOUR GYM!!
Here are a few niches to break into:
Golfers
Tennis / Football / Baseball Athletes
Brides To Be (A 3 Month Training Program)
Post Pregnancy (New Mother Shape Up Program)
Working With Companies / Corporate Wellness Programs
Here's what I like about the BRIDES to BE training program. It is an easy to implement and start program. All you have to do is promote your training program to wedding planners, do a 3 step mail-out to them, give them a few free sessions, then have them promote to their BRIDES To BE, and trust me,(from personal experience) brides will spend a lot of money to look good on their wedding day.
Action Step: Sit down this week for a few minutes and think about what part of your training that you can niche for a specific market and decide to come up with a training plan specific to the needs of that market
There is a popular marketing quote that goes,"There's Riches In Niches." What this means is that the more you can specialize and work with a specific niche market then the harder it is for the client within the niche to choose anther trainer.
When you're considered the GO TO trainer for that particular niche in your area, clients will seek YOU OUT to work with, and avoid other trainers. When someone who is a golfer and finds out that you are THE TRAINER who works with golfers not only will they seek you out, but you're not going to have to HARD SELL them on training sessions. They're already to sign up for whatever you offer.
How do you market to a niche, or how do you become a niche trainer? Pick a specific market that you have a knowledge in, decide to work with that specific client base and market to them as well.
It doesn't have to be all that you market and promote, but it can be a part of the services you offer.
Here's an example:
I work with Migraine Patients, and get pretty good results, so good, that the majority of Migraine Patients, if I choose to work with them, get an 80-100% improvement. And most of them have tried everything their MD's can throw at them, drugs, injections, and every different test in the book. But with no results.
Part of my marketing campaigns are designed to market and promote to Migraine Sufferers. I do lectures, and lead-generation/direct response marketing, to find the names of Migraine Sufferers in my community, then I mail them FREE REPORTS, DVD's on patient testimonials, and I tell them, "I'm the guy that gets results with Migraines." I don't promise to cure their digestive problems or cure cancer; but I've got headaches and specifically Migraines down. I know what to do to get the results THEY NEED.
This makes it easier for them to choose me as the doctor they want to work with, and when I do present my care plans, I don't feel like I have to SELL THEM ON MY RECOMMENDATIONS.
That's the POWER OF GOOD MARKETING, YOU DON"T HAVE TO SELL ANYONE ON YOUR TRAINING, THEY'VE ALREADY MADE THE DECISION TO WORK WITH YOU BEFORE ENTERING YOUR GYM!!
Here are a few niches to break into:
Golfers
Tennis / Football / Baseball Athletes
Brides To Be (A 3 Month Training Program)
Post Pregnancy (New Mother Shape Up Program)
Working With Companies / Corporate Wellness Programs
Here's what I like about the BRIDES to BE training program. It is an easy to implement and start program. All you have to do is promote your training program to wedding planners, do a 3 step mail-out to them, give them a few free sessions, then have them promote to their BRIDES To BE, and trust me,(from personal experience) brides will spend a lot of money to look good on their wedding day.
Action Step: Sit down this week for a few minutes and think about what part of your training that you can niche for a specific market and decide to come up with a training plan specific to the needs of that market
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