Strategy # 6 : Look For New Opportunities To Joint Venture With Other Professionals In The Health & Fitness Industry!
Now more than ever, it's vital for fitness professionals to build relationships with other businesses in similar fields.
A fitness business that has strong relationships with medical, chiropractic or physical therapy offices can often generate a constant flow of referrals from these other businesses. In addition, special events, charities or promotions can be co-sponsored by both businesses. In some instances, even advertising and marketing costs can be shared by both businesses and end up saving both businesses money in the long run.
Several personal training studios that I work with, co-promote special events with tanning salons, hair salons, car washes and local businesses in their area. In addition, when they can, they share advertising expenses on radio & newspaper ads.
Weight loss challenges that raise money for local charities are a great way to not only build publicity for your business but joint venture with other businesses as well.
Here's a great idea that's worked for some of my Core Client Attraction Members:
Start with a 8 week bootcamp or Weight-Loss Challenge, and donate a portion of the proceeds to a charity in your area. Meet with several other businesses to promote the charity and special bootcamp or WL challenge. Make sure that you'll be able to mail the promotion to their customers and use their client lists. Do a 3 step mail campaign to their customers and then wait for their customers to sign up. Then do a press release to local media outlets and mention all the businesses involved with the charity program. You have a much better chance of being picked up for a story about your business once it's attached to a local or national charity. Once the charity promotion is finished, start creating the next opportunity or event to co-promote with your new business relationship.
Until next time,
Dr. James Roman
Now more than ever, it's vital for fitness professionals to build relationships with other businesses in similar fields.
A fitness business that has strong relationships with medical, chiropractic or physical therapy offices can often generate a constant flow of referrals from these other businesses. In addition, special events, charities or promotions can be co-sponsored by both businesses. In some instances, even advertising and marketing costs can be shared by both businesses and end up saving both businesses money in the long run.
Several personal training studios that I work with, co-promote special events with tanning salons, hair salons, car washes and local businesses in their area. In addition, when they can, they share advertising expenses on radio & newspaper ads.
Weight loss challenges that raise money for local charities are a great way to not only build publicity for your business but joint venture with other businesses as well.
Here's a great idea that's worked for some of my Core Client Attraction Members:
Start with a 8 week bootcamp or Weight-Loss Challenge, and donate a portion of the proceeds to a charity in your area. Meet with several other businesses to promote the charity and special bootcamp or WL challenge. Make sure that you'll be able to mail the promotion to their customers and use their client lists. Do a 3 step mail campaign to their customers and then wait for their customers to sign up. Then do a press release to local media outlets and mention all the businesses involved with the charity program. You have a much better chance of being picked up for a story about your business once it's attached to a local or national charity. Once the charity promotion is finished, start creating the next opportunity or event to co-promote with your new business relationship.
Until next time,
Dr. James Roman
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