7 Money Making Strategies In 7 Days!! Fitness Business Strategies To Take A No Holds Barred Approach To Combating The Recession!!

Money Making Strategy Numero Uno!! Stop Ignoring Your Customers! (Clients)
The landscape of how businesses actually DO BUSINESS has completely changed. ALL businesses that ignore what the market, ie. THEIR CUSTOMERS are telling them, are either bankcrupt or on their way to bankcrupcy court. (GM, Chrysler)

I call your clients customers for a reason; because it is crucial that YOU start recognizing them as such and start spending some time on making your customers happy and content.

A lot of what I teach is how to market and promote your fitness business and get new clients, but although that is important, it's so much easier and cheaper to keep the one's you already have, spending money in your business and referring more new clients to you.

In the old business landscape, circa 3 or 4 years ago, a company might be able to give lousy service, not listen to the wants of the customers and just push along making profits without ever really connecting with the buyers of their product or service.

But NOT ANY MORE!!

EVERY SINGLE BUSINESS, and I mean EVERY SINGLE BUSINESS, no matter how large, or small, what type of category, whether you're selling a service or a product, MUST spend more time and energy focusing on connecting more, thanking more, and just delivering a better service overall to their customers.

YOU ARE NO DIFFERENT!! You heard me.

I know, I know you thought you could get away with it. Didn't you. Well shame on you.
You remember last month or a few weeks ago when it was your favorite client's birthday, and she came in and told you about her birthday party or dinner, and you never sent her a card.

Yeah, NOW you remember. Remember when she used to spend a few hundred dollars with you every month? You liked her money, didn't you?

Well then, why the heck isn't she in your business anymore? You ever wonder?
Oh, yeah, I'm sure you can justify it with a good, "Well, we're in a recession and everyone's got to make cut backs."

BULLSHIT!!

There is a really good reason why she's not in your business anymore. You ignored her, and as a result, she's probably in someone elses gym right now, working with another trainer.

What you fail to realize is that your clients like you, they wouldn't be in your business if they didn't. But what happens is they get bored, they get tired and if you don't have a great answer to what's next for them, they will go to a business that does.

Your clients are constantly being marketed to by every type of business out there. From the moment they wake up to the moment when they go to bed, they are bombarded by businesses trying to get their money from them. And if you're not one of the businesses that stays in contact with them, they forget about you or they feel neglected.

You must give you clients every reason you can for them to justify in their head, why they should spend money with you versus every other option available to them. They've got so many options for weight-loss and fitness that they are constantly bombarded with offers to join large gyms, small gyms, weight-loss centers, online trainers, DVD's and training at home.

Why SHOULD THEY KEEP COMING BACK TO YOU?

Oh, yeah, that's right, because you're a nice person. And you really, really like training them and getting paid by them.

Wake Up!

That doesn't mean diddly squat to them!

If you're not doing one already, the most crucial tool for staying in contact with your clients is mailing out a monthly client newsletter. It is the BARE MINIMUM that every personal trainer should be doing for their clients every month, and it only costs .44 cents to mail. Look at the math? .44 cents to keep a client that spends a few hundred dollars a month with you? It is the biggest relationship enhancer that you can implement and start seeing results almost immediately. (If you've not signed up for CCA's CONNECTION NEWSLETTER, Click On This Link To Sign Up)

It must be mailed though, E-MAIL DOES NOT HAVE THE SAME IMPACT.

In addition to a client newsletter; here are a few other ways to connect with your clients:

Welcome Letter MailedWelcome Gift After Initial Sign-Up
Reassessment Letters Mailed
Birthday Cards Mailed
Give Them A Gift Card On Birthdays
Holiday Cards Mailed
Weekly Inspirational E-mails
Weekly Blog Posts
Pick A Client Of The Month (with a gift card given)
We Appreciate You Letter Mailed Monthly or Quarterly Promotions

All of these are covered in depth on our membership website, http://www.coreclientattractionsite.com/.
If you've not joined or signed up yet, it's FREE for 30 Days,

Here's what the membership site has for you...

Client Welcome Letters / Reassessment Letters / We Appreciate You Letters
Seasonal Promotions and Mailing Campaigns
Re-Activation Letters For Inactive Clients
Referral Letters & Forms With Monthly & Seasonal Referral Campaigns
Sales Secrets & Strategies For Improving Conversions
Videos On:
How To Set Up A Marketing Calender
How To Ask For A Referrals
How To Market Your Business On The Internet
Fastest Strategies For Dominating Search Engines
Increasing Customer Service
Creating A Selling Environment In Your Gym
How To Set Up A Blog
How To Create A Six Figure Fitness Business
23 Marketing Strategies To Flood Your Business With NEW CLIENTS

Stay tuned for tomorrow's strategy: Why ALL CLIENTS ARE NOT CREATED EQUAL!!

Dr. James Roman
Your Personal Trainer Business Coach