#4 MARKETING...The ONE AREA You DO NOT Want To Make Budget Cuts!!
A very natural reaction for most businesses during a recession is to make budget cuts. Everyone is looking for ways to cut costs in their businesses and keep more profits for themselves. And while is a useful strategy, Marketing, Advertising and Promotions should be the last place that you make any type of budget cuts.
No more than ever, it's important to spend more on marketing, promoting and advertising your fitness business. With Gyms, and personal training studio owners across the country decreasing their dollars spent on advertising, you can pretty much own the market place.
The TRUEST Statement ever made in business is this.... Give me 2 identical businesses in the same industry. One with crappy service, but huge marketing dollars, and the other with excellent service and no money for marketing. Guess who wins every time.
THE MARKETER!!
I don't care how great the business is, if no one knows who or where you are, forget about it. Just throw in the towel now and save yourself the frustration.
This is why, even during a recession, you must not only have a quality service to offer your clients, but you can't make budget cuts on your advertising and marketing.
Also, with most fitness businesses feeling the pinch of the recession, you can pretty much rest assured that your competition is drastically cutting back on their marketing and advertising, which leaves the market place ripe for the picking.
Until next time,
Dr. James Roman
A very natural reaction for most businesses during a recession is to make budget cuts. Everyone is looking for ways to cut costs in their businesses and keep more profits for themselves. And while is a useful strategy, Marketing, Advertising and Promotions should be the last place that you make any type of budget cuts.
No more than ever, it's important to spend more on marketing, promoting and advertising your fitness business. With Gyms, and personal training studio owners across the country decreasing their dollars spent on advertising, you can pretty much own the market place.
The TRUEST Statement ever made in business is this.... Give me 2 identical businesses in the same industry. One with crappy service, but huge marketing dollars, and the other with excellent service and no money for marketing. Guess who wins every time.
THE MARKETER!!
I don't care how great the business is, if no one knows who or where you are, forget about it. Just throw in the towel now and save yourself the frustration.
This is why, even during a recession, you must not only have a quality service to offer your clients, but you can't make budget cuts on your advertising and marketing.
Also, with most fitness businesses feeling the pinch of the recession, you can pretty much rest assured that your competition is drastically cutting back on their marketing and advertising, which leaves the market place ripe for the picking.
Until next time,
Dr. James Roman
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