Back To The Basics!! Don't Ignore The Fundamentals!

It's easy to get off track with the running of your fitness business. As a business owner, it's easy to get distracted with training clients, marketing your fitness business and then selling your services, paying your overhead, and oh yeah, trying to have a social life as well. Many times in my career, I've had to recognize when I was off track and go back to the basic's of running a successful business. So today, I thought I'd cover the basics that everyone in the fitness business should be adhering to.

Here goes:

**Attract The Right Clients**
It's not always about how many NEW PEOPLE you can get to walk through your doors, it's about how PRE-MOTIVATED and PRE-SOLD they are before they come in. (ie. will they pay for our training!)

**Never Fall In Love With The Process.. Be Willing To Change What Does Not Work!**
More times than not, the "Comfortable Way" to do business is the least productive. Be willing to change what is not working for you, and go out of your comfort zone. The more you do this, the great the chance you have at succeeding the business.

**Find More/Different Ways Of Doing What Already Works For You!**
Always have several different "Poles In The Water"... and realize that some efforts will do better than others. But if you discover that something works better than others, analyze it and ask yourself,"How can I apply this to other types of clients, or other things within my life and business?"

**Spend Time Each Day Thinking Out Of The Box!**
Here's a great strategy to help you get started on thinking different, or "Outside the box." If there were no limitations, (time or money) or consequences, what would you be doing or be doing differently within your business? Start with that, and then tone it down to something manageable or worthy of testing.... never assume that what you are currently focusing on is the problem or the solution.

**Always give people what they want and make it fun & easy for them!**
If you can give your clients what THEY actually want and make it easy for them, you'll never run out of new clients. What excites you, or what you think or know to be true or valuable MAY NOT be what your clients want; so find out what your training clients want and just make sure to give it to them.

In the big picture, nothing can compete with hard work, accurate thinking, consistency, focus, and personal responsibility, or doing the right things...... even if it's uncomfortable.

Until Next Time,

Dr. James Roman
Your Personal Trainer Marketing Coach