Strategy # 5: Increase Your Fees & Avoid Becoming The WALMART Of Personal Trainers!!
It seems like the new trend nowadays in personal training is to move toward LESS EXPENSIVE, more affordable boot camp models. Where clients pay anywhere between 10-15$ per 45 min-60 minutes of intense training. And while these models are great feeder programs for one one one programs and semi-private group sessions, they are also very susceptible to economic fluctuations and clients spending habits.
One members, whose had boot camps all over the city of Atlanta, reported an almost 75% loss in boot camp business. And what can you honestly expect out of someone paying $10.00 for personal training?
Do you really think they place a HIGH VALUE on your services?
Years ago, there was a movement in the Chiropractic profession to move toward HIGH VOLUME patient visits, with LOW COSTING CASH programs where patients end up paying somewhere between $15.00 to $20.00 per treatment. As a doctor, you end up having a packed office, overworked staff, and you end up feeling like you're just processing your patients, rather than spending quality time with them.
DOES THIS SOUND FAMILIAR?
And really what ends up happening is you just get tired of working more and making less money.
As a small business owner, you cannot afford to become the Walmart Of the Fitness Business.
The ONLY, and I mean ONLY business that makes a profit that way is Walmart. Cutting your fees, being the cheapest in town, is the surest way to lead you to business frustration and ultimately closing your doors.
Make a decision to be the best, offer the best training, offering more services than your competition, and be very, very different from the rest of the trainers and gyms in your town.
Don't be afraid to be more expensive than everyone else. This sets you apart from your competition. Understand that people always will spend money on what they value and make a priority on and don't be afraid to lose clients that aren't willing to spend top dollar with you.
Until next time,
Dr. James Roman
Your fitness marketing coach
It seems like the new trend nowadays in personal training is to move toward LESS EXPENSIVE, more affordable boot camp models. Where clients pay anywhere between 10-15$ per 45 min-60 minutes of intense training. And while these models are great feeder programs for one one one programs and semi-private group sessions, they are also very susceptible to economic fluctuations and clients spending habits.
One members, whose had boot camps all over the city of Atlanta, reported an almost 75% loss in boot camp business. And what can you honestly expect out of someone paying $10.00 for personal training?
Do you really think they place a HIGH VALUE on your services?
Years ago, there was a movement in the Chiropractic profession to move toward HIGH VOLUME patient visits, with LOW COSTING CASH programs where patients end up paying somewhere between $15.00 to $20.00 per treatment. As a doctor, you end up having a packed office, overworked staff, and you end up feeling like you're just processing your patients, rather than spending quality time with them.
DOES THIS SOUND FAMILIAR?
And really what ends up happening is you just get tired of working more and making less money.
As a small business owner, you cannot afford to become the Walmart Of the Fitness Business.
The ONLY, and I mean ONLY business that makes a profit that way is Walmart. Cutting your fees, being the cheapest in town, is the surest way to lead you to business frustration and ultimately closing your doors.
Make a decision to be the best, offer the best training, offering more services than your competition, and be very, very different from the rest of the trainers and gyms in your town.
Don't be afraid to be more expensive than everyone else. This sets you apart from your competition. Understand that people always will spend money on what they value and make a priority on and don't be afraid to lose clients that aren't willing to spend top dollar with you.
Until next time,
Dr. James Roman
Your fitness marketing coach
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