BACK TO BASICS
The fall is one of the busiest times in the fitness business. Clients get back to their regular schedules and dedicate time to getting healthy and working off some of those pounds they but on during their summer vacations. Now is the perfect time to focus on your marketing strategies for the fall quarter before the dreaded month of December gets here. I've come up with a few marketing strategies that are sure to get you started.
1. Referral Campaigns:
Focus on each week asking clients for referrals or leads. Mark on your calender at least one referral program each month. Remember, there is always a right and wrong way to ask for referrals. For specific training on how to ask for referrals the RIGHT way, sign up for membership at; http://www.coreclientattractionsite.com/
2. Inactive Client Campaigns.
If you've been in business for any length of time, and even if you haven't been, you MUST start developing an inhouse mailing list. A data base of all former clients that have used your services, and will hopefully use your services in the future. Protect this list like it's you own flesh and blood, because it can yield profits for you for years to come. Each quarter, or monthly, depending on the fitness business, you should be mailing out to old clients a promotional campaign and marketing piece. The best money you can spend on advertising is to activate old clients, for whatever reason stop, using your services, but really enjoyed your business. It's all about timing. But staying up with them every month, or at least every 3 months, will increase your chances of getting them back as clients.
3. Strategic Business Alliances.
How to get other businesses to refer to you more clients. There are several ways to utilize this strategy but the easiest is making sure it's a win-win situation for the other business. One way to start business alliances is to purchase either services or products from the business you want referrals from, or give them your services at a discounted fee. It's a great way to start a relationship with another business. For step by step instructions on creating SBA's, go to http://www.coreclientattractionsite.com/
4. Video Broadcasting
If content is queen, then VIDEO is KING on the internet. A great way to drive new business to your training gym, is to create videos of your clients and place them on your website. Video testimonials are THE strongest marketing you could possibly place on the web. If you're not recording your training sessions or your client stories, you're missing out on the most effective, and most powerful way to influence new clients.
5. Utilize Social Networking
Alright, I admit, this usually is a BIG time drain for any small business owner, but even FACEBOOK, TWITTER and MYSPACE have a place in overall marketing of your business. Creating a separate page for your business on each of these Social Media Sites will help generate a more powerful online message and drive a little business your way.
6. Press Releases & PR Campaigns
Free publicity is a great thing. You can literally make thousands of dollars off an article or editorial printed up in a local paper about your training business. And not only can you get new clients from these articles, existing clients LOVE to brag that their trainer was featured in a local newspaper or magazine. And you can also mail out your clippings to new potential leads, which adds more credibility to your fitness business and your training services.
7. Dinner Workshops / Lectures / Lunch & Learn / Corporate Wellness Programs
All of these programs require one thing.... You getting up in front of a group of people and talking. One of the biggest fears that most people have, is the fear of public speaking. If you have the confidence to speak in front of people, companies and special groups love to have people speak in front of them, often times paying hundreds of dollars for this. The fall is also the time when local businesses look to implement corporate wellness programs and health fairs. A great way to get into local businesses is to offer a series of lunch & learn programs for their employees, where you come out to their business, bring lunch, and do a 30-45 minute workshop on diet or starting a fitness program. For larger companies, you can offer a special 6 week boot camp for their employees or a special discount on your training services. With the right company, you can go back 2 to 4 times a year and give the same workshops.
These are just a few of the marketing strategies up on http://www.coreclientattractionsite.com/ Stay tuned for an new look for our membership website.
Dr. James Roman
Your Personal Trainer Marketing Coach
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