My main purpose in everything I do is to help personal trainers and gym owners feel comfortable about promoting themselves.... not because of all the money they will make if they do promote... it's first to keep them from going out of business!! Nothing is more satisfying to me than witnessing either on paper, phone, or in person, a member's mental switch "flip" to the "on" position and finally get "IT"; that it's ALL ABOUT MARKETING.
Everything you do either attacts or repels.... actually everything you do should attract AND repel at the same time! Attract who you want to attract, and repel those that are not your ideal clients.... and who is your ideal client? The "referred in client!"
They enter your training business or gym, already "Pre-sold", they come with an endorsement from someone they already know and trust, and they are more likely to start care and refer others.
So PLEASE take a hard look at everything a new client SEES, HEARS, SMELLS, TOUCHES, & EXPERIENCES!
Today (or this week) you and your staff should walk outside or you gym or building... and slowly re-enter your business while looking around and seeing what is good and bad about what your clients are seeing and experiencing along the way.
Do the same IN your business. Role play. Let you or your staff be a new client and pretend to take them through your processing procedures for new clients. Walk into your gym and experience EVERYTHING a new client experiences. Fix what doesn't work. Anything that doesn't feel good, discard, and replace with procedures that give your new clients an ultra high level of service and professionalism. Identify opportunities for improvement... and the more changes you make, the more referrals you'll end up getting.
Business is really that simple.
Here's the general formula:
BUILD A LEAD DATABASE (Potential New Clients)
COMMUNICATE TO THE LIST OFTEN (newsletters, seasonal promotions)
REMOVE BARRIERS TO ENTRY (Financing, special offers)
PROVIDE A RESULT & MEMORABLE EXPERIENCE (Customer Service)
COMMUNICATE TO YOUR EXISTIN CLIENTS OFTEN (mailings, e-mails)
It's all in the marketing....
Dr. James Roman
Your personal trainer marketing coach
Everything you do either attacts or repels.... actually everything you do should attract AND repel at the same time! Attract who you want to attract, and repel those that are not your ideal clients.... and who is your ideal client? The "referred in client!"
They enter your training business or gym, already "Pre-sold", they come with an endorsement from someone they already know and trust, and they are more likely to start care and refer others.
So PLEASE take a hard look at everything a new client SEES, HEARS, SMELLS, TOUCHES, & EXPERIENCES!
Today (or this week) you and your staff should walk outside or you gym or building... and slowly re-enter your business while looking around and seeing what is good and bad about what your clients are seeing and experiencing along the way.
Do the same IN your business. Role play. Let you or your staff be a new client and pretend to take them through your processing procedures for new clients. Walk into your gym and experience EVERYTHING a new client experiences. Fix what doesn't work. Anything that doesn't feel good, discard, and replace with procedures that give your new clients an ultra high level of service and professionalism. Identify opportunities for improvement... and the more changes you make, the more referrals you'll end up getting.
Business is really that simple.
Here's the general formula:
BUILD A LEAD DATABASE (Potential New Clients)
COMMUNICATE TO THE LIST OFTEN (newsletters, seasonal promotions)
REMOVE BARRIERS TO ENTRY (Financing, special offers)
PROVIDE A RESULT & MEMORABLE EXPERIENCE (Customer Service)
COMMUNICATE TO YOUR EXISTIN CLIENTS OFTEN (mailings, e-mails)
It's all in the marketing....
Dr. James Roman
Your personal trainer marketing coach
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