I hear this from trainers across the country, and it's the biggest source of business frustration for most fitness business owners and professionals.
-It's got nothing to do with how to run their business or train clients.
-It's got nothing to do with how to start an LLC for their company, or how to get liability coverage.
-It's got nothing to do with what certifications they have or what certifications they plan on getting for themselves.
-It's got nothing to do with do with what forms clients need to fill out or waivers they need to sign.
-It's NOTHING to do with ANY OF THAT!
THE Biggest Challenge For ALL Fitness Professionals is.....
GETTING MORE NEW CLIENTS!!
That's it. That's the one big challenge for all fitness professionals. And it's not just fitness professionals that have this problem it's the majority of small businesses.
So for any small business owner, PT's included, to not concentrate or spend the majority of their thought process on this ONE aspect of their business is absolutely crazy.
Listen, most personal trainers make under 50K a year, and I would venture to say that if some reading this blog even made close to that a year, they'd feel like they ARRIVED in the industry.
To separate yourself from the 90% you've got to do things radically different from the rest...
You've actually got to spend time on learning how to MARKET your business, SELL your services, and KEEP the clients you have, happy and content in your business.
That takes training and time.
It takes an investment on your part to actually learn what strategies will bring you new clients. And it's more than just depending on the few trickles of referrals you get every month.
If you really think you can sustain yourself on the 3 or 4 new clients that get referred into your business every month, then you need to look no further than your empty bank account.
You just can't do it by word of mouth alone, you must implement marketing strategies designed to bring you more new clients every week on a consistant basis.
And you must take action on delivering it.
90% of ALL problems you ever encounter in your business will be marketing problems and they are always solved by getting more new clients.
Today, sign up for Core Client Attraction Membership Website and receive the first 30 days for free.
Try us out and give it a test drive, I know your business will grow with the tools and strategies we have on the membership site. Go to www.coreclientattractionsite.com to sign up.
Dr. James Roman
Core Client Attraction
A Personal Trainer Marketing Blog & Fitness Marketing System
Wednesday, October 7, 2009
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