Shrouding yourself within the cloak of normality will destine you to failure!!In business, when you hang out with the average folk, and do what everyone else does, and market and promote your business just like everyone does, and treat your clients that same as everyone else does, guess what you end up with......
The SAME THING EVERYONE ELSE HAS.... Mediocrity!!
I know, it sounds a little harsh, but you've got to be different in your marketing and promotions!
You've got to think differently in your fitness business to stand out and above the REST in your area and field of expertise.
Look everyone in the fitness business advertises a FREE TRAINING SESSION to try and pull in new clients.....
"IT'S A PLAIN VANILLA OFFER"
It doesn't separate your business from the guy down the street. And what it does is it puts you in the same category as every other personal trainer in your area. You become a commodity, like gas or milk, something your clients can get anywhere, and for a cheaper price somewhere else.
Strive to be different.... Strive to be 180 degrees in the opposite direction from you competition.
Offer a Discounted Week of Training for 19$, or a Two Weeks For 19$. Change your initial offer to sound so completely different and enticing to new clients that they MUST choose you because you so radically different from everyone else.
Create a better sounding USP, or Unique Selling Proposition.
Two Weeks Of Belly Flattening, Thigh Thinning Killer Bootcamp Designed To Make You The Envy of Your Co-Workers, The Talk Of The Neighborhood, And The Flame In Your Lover's Eye For $19.00.
Now that's something I want to be apart of, and it's completely different from; I've got this FREE Training Session For YOU. Can you see how plain that sounds?
Come up with the pricing that works for your business or bootcamp, but be willing to be different and sound different with not only your training but your promotions and marketing.
Until next time,
Dr. James Roman
Your Personal Trainer Marketing Coach
Posts
0 comments:
Post a Comment